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Creative Concept

Regis McKenna


Regis McKenna (born in Pittsburgh, Pennsylvania) founded his own high tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. He is included in the San Jose Mercury News' Millennium 100 as "one of the 100 people who made Silicon Valley what it is today."

McKenna wrote a 2001 article entitled “Silicon Valley Isn't a Place as Much as It Is an Attitude.” Describing the Valley as “this near mythical garden became the place where anyone could pursue and achieve his or her heart's delight”.

He and his firm were instrumental in the launch of some of the most innovative products of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).

He was told to be “the best known for taking the story of Apple Computer's founding in a Los Altos garage by a couple of young entrepreneurs and weaving the tale into part of our national folklore” and “the best p.r. man around in the high-technology business.”

 (Bibliography: https://en.wikipedia.org/wiki/Regis_McKenna )


Tags: Industry: Entrepreneurship
Country: Pennsylvania
Creative Concept: Technology
Language: English

Video Youniversity

CHM Revolutionaries: Regis McKenna in Conversation with John Markoff

CHM Revolutionaries: Regis McKenna in Conversation with John Markoff

Regis McKenna and the Steve Jobs "Santa"

Regis McKenna and the Steve Jobs "Santa"