Tags: Industry: ComputerCompany: Breakfast New YorkAgency: Breakfast New YorkCountry: United StatesPrize: Cannes Lion PrizeYear: 2013Creative Concept: Tecnologia virtualeType of content: Video case studyLanguage: EnglishTopics: Street Marketing
It looks so simple... and that deception isn't an accident. Since the conception of Points, the goal has been to make it look as one would expect a directional sign should. Packing motors, gears, sensors, wiring, and a support structure into such a compact package, however, was far from an easy feat. Over the past three years, we designed and prototyped countless ways to bring this idea to life. Below is a look into some of what made Points possible.