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Search Ideabase

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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

The rape tax

The rape tax
Tags: Industry: No Profit
Company: National Organization of Victim Assistance
Agency: FCB New York
Country: United States
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: conflict
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing

Trash Isles

Trash Isles
Tags: Industry: No Profit
Company: LADBible
Agency: AMV BBDO London
Country: United States
Prize: Cannes Lion Prize,DAD Awards
Year: 2018
Creative Concept: Extraction
Type of content: Research
Language: English
Level: Market level - Changing the place
Topics: Creativity

The Equality Bill

The Equality Bill
Tags: Industry: No Profit
Company: Evita
Agency: Havas
Country: Argentina
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Feminism
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing

Black Supermarket

Black Supermarket
Tags: Industry: Food
Company: Carrefour
Agency: Marcel Paris
Country: France
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Genius Marketing
Type of content: Commercial
Language: English,French
Level: Market level - Changing the activity
Topics: Direct Marketing

Flight Delayed Break Machine

Flight Delayed Break Machine
Tags: Industry: Advertising
Company: Kit-kat
Agency: J. Walter Thompson
Country: Brazil
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Engagement
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Desert Roulette

Desert Roulette
Tags: Industry: Airlines
Company: WestJet
Agency: Rethink
Country: Canada
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Seat special
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Brand Marketing

Say it with Sky

Say it with Sky
Tags: Industry: Cinema
Company: Sky
Agency: Serviceplan Munich
Country: Germany
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Composite Materials
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

The Pirate Subtitles

The Pirate Subtitles
Tags: Industry: Legal
Company: Belgian Entertainment Association
Agency: TBWA
Country: Belgium
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Substitute
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Creativity

Pee Ad

Pee Ad
Tags: Industry: Advertising
Company: Ikea
Agency: Akestam Holst
Country: Sweden
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: family,Family
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Posts into Letters

Posts into Letters
Tags: Industry: No Profit
Company: Change the Ref
Agency: FCB New York
Country: United States
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Kids,Safety
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing

Welcome Home

Welcome Home
Tags: Industry: Advertising
Company: Apple
Agency: TBWA
Country: United States
Prize: Cannes Lion Prize,DAD Awards
Year: 2018
Creative Concept: Change Size
Type of content: Video case study
Language: English
Level: Market level - Changing the place
Topics: Brand Marketing

Christmas 2117

Christmas 2117
Tags: Industry: Advertising
Company: Edeka
Agency: Jung Von Matt
Country: Germany
Prize: Cannes Lion Prize,Clio Awards,DAD Awards,Eurobest
Year: 2018
Creative Concept: family,Family
Type of content: Video case study
Language: Dutch
Level: Product level - Product
Topics: Brand Marketing
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