Instead of being like other car manufacturers, talking about tolls, taxes, animals or nature thriving. Skoda took it one step further. We created a campaign which didn't talk only about saving the environment, it actually did something to protect it.
Remotely controlled boot
We enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneousl ...