Halo players were more than just gamers. They were warriors who had spent years in the combat zones of Halo 1 and Halo 2. Halo 3 was to be their finest hour yet an epic defense of their home planet in the face of impossible odds. We wanted this campaign to be a monument to their greatest battle. This wasn't just the most successful game launch in history. I ...
Burger King Whopper Freakout
The Whopper is America's most beloved burger and has been for past 50 years but how do you prove love? Burger King Decided to prove it by taking away the Whopper for one day in one town to see what would happen, what happen was the Whopper freakout. (http://adage.com)
Instead of being like other car manufacturers, talking about tolls, taxes, animals or nature thriving. Skoda took it one step further. We created a campaign which didn't talk only about saving the environment, it actually did something to protect it.
Harrah's Baggage Carousel Roulette Wheel
Their creative played on a gaming theme, while branding the fun and variety of events available at their property. Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, the casino created a very captivating display that made a lasting impact. (http://doubletakemarketing.com/)
SIXT WI-FI GUERILLA IDEA.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. (http://www.brandinfection.com/)