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Halo3 Believe

Halo3 Believe

Halo players were more than just gamers. They were warriors who had spent years in the combat zones of Halo 1 and Halo 2Halo 3 was to be their finest hour yet an epic defense of their home planet in the face of impossible odds. We wanted this campaign to be a monument to their greatest battle. This wasn't just the most successful game launch in history. It was the most successful launch in entertainment history. (https://en.wikipedia.org)

Link:http://215mccann.com/#xbox-halo-3

Tags: Industry: Gaming
Company: Microsoft Corporation
Country: United States
Prize: Cannes Lion Prize
Year: 2008
Creative Concept: Emotion,Game,Reality
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Digital Marketing