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Burguer King Whopper Freakout

Burger King Whopper Freakout

The Whopper is America's most beloved burger and has been for past 50 years but how do you prove love? Burger King Decided to prove it by taking away the Whopper for one day in one town to see what would happen, what happen was the Whopper freakout. (http://adage.com)

Tags: Industry: Food
Company: Burger King
Agency: Crispin Porter + Bogusky
Country: United States
Prize: Cannes Lion Prize
Year: 2008
Creative Concept: Elimination
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Direct Marketing