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Max's favourites

The Speed Camera Lottery

The Fun Theory award winner - The Speed Camera Lottery

The winning entry of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit if it is fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with the Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden. (http://ddb.se/)

 

Tags: Industry: Advertising,Automotive
Company: Volkswagen
Agency: DDB
Country: Sweden
Prize: Cannes Lion Prize,Eurobest
Year: 2010
Language: English
Topics: Brand Marketing