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ToyToyota Backseat Driver

 

ToyToyota Backseat Driver

Backseat Driver is the first digital toy from ToyToyota. It is an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he / she is riding(www.prty.jp)

 

 

Tags: Industry: Automotive
Company: Toyota Motor Corporation
Agency: PARTY Tokyo
Country: Japan
Year: 2011
Type of content: Video case study
Language: English
Topics: Brand Marketing