Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites
Total: 16 results found.
Tag: Agency:Lowe
Radio recorded in the trunk
Radio recorded in the trunk To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Creative Concept:
Type of content:
Language: ,
Level:
Topics: ,,
Max's favourites:
Rent
  Rent  The small space ad that went viral and the catalogue that paid rent to stay at your place. (www.303lowe.com.au)  
Tags: Industry: ,
Company:
Agency: ,
Country:
Prize:
Year:
Creative Concept: ,
Type of content:
Language:
Topics:
Dirt is Good -- The making of "Futures"
  Dirt is Good -- The making of "Futures" Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids' futures. (www.lowesingapore.com)    
Pleasure Hunt
Pleasure Hunt We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Type of content:
Language:
Topics: ,
Magnum 5 Kisses
  Magnum 5 Kisses we created five unique games, all set in Paris, where the prince is kidnapped and you, the heroine, set out to save him. Via a partnership with Twitter, a bird is there to help you along the way. When you succeed, you’re rewarded with a “kiss”, and the possibility to brag to your friends via social media.(www.lowebrindfors.se)  
Tags: Industry:
Company: ,
Agency: ,
Country:
Year:
Type of content:
Language:
Topics:
The Bullying Simulator
  The Bullying Simulator In Sweden one out of three teens are bullied on the internet. To raise awareness on this terrible fact we created the Bullying Simulator, a facebook application were you can experience what it feels like to be bullied online. (www.lowebrindfors.se)  
Tags: Industry:
Company: ,
Agency: ,
Country:
Prize: ,
Year:
Type of content:
Language:
Topics:
Rexona - Bad Timing
Rexona - Bad Timing Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,,
Type of content:
Language:
Level:
Topics:
Nescafe 3 in1
Nescafe 3 in1 When a brand wanted to get love from the people, it decided to champion a long term digital platform to create controversial conversations over coffee.
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Type of content:
Language:
Topics:
Philippine Red Cross SOS to SMS
Philippine Red Cross SOS to SMS On December 18, 2011, Typhoon Sendong (Washi) hit Southern Philippines. The provinces of Cagayan de Oro and Iligan rarely experience typhoons and weren't prepared for the damage. Shortly after the typhoon struck, we uploaded a visual of a Philippine map on Facebook, with the southern part submerged in floodwater, with a message on how people can donate to the Phil ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Topics: ,
You Read, They Learn
You Read, They Learn This case study outlines how Lowe Lintas and Hindustan Times launched a campaign to help tackle the problem of low levels of child literacy in India. They turned and edition of the second biggest selling English daily newspaper into a printed text book that people could cut out and give to a poor child who wouldn't otherwise have access to text books. In addition, for each c ...
Tags: Industry:
Company:
Agency: ,
Country:
Prize:
Year:
Type of content:
Language:
Topics:
Folkoperan - Branding Case
Folkoperan - Branding Case People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packa ...
OMO THE FLYING EYE TEST
Unilever OMO THE FLYING EYE TEST OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
Tags: Industry: ,
Company:
Agency: ,
Country:
Year:
Language:
Topics:
Perfect Place - ASICS
Perfect Place - ASICS ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song  ...
Tags: Industry: ,,,
Company:
Agency: ,
Country:
Prize:
Year:
Language:
Topics:
Buick - Human Traffic Signs
Buick - Human Traffic Signs In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic s ...
Portraits Against Oblivion
Portraits Against Oblivion In the midst of the presidential campaign, we put the issue of “Missing Persons” on the agenda of the media, giving each candidate Portraits against forgetting. Photographs of people who are still missing since the military dictatorship. Within seconds of being exposed to the light the pictures faded and a message appeared, claiming that the search must go on. This act ...
The Kan Khajura Station
The Kan Khajura Station Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...