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Pleasure Hunt

Pleasure Hunt

We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)

Tags: Industry: Food
Company: Magnum
Agency: Lowe,Lowe Brindfors
Country: Sweden
Year: 2011
Type of content: Video case study
Language: English
Topics: Advertising, Digital Marketing