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Max's favourites
Total: 21 results found.
Tag: Industry:Shoes
Nike Livestrong - The Chalkbot
  Nike Livestrong - The Chalkbot The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)  
Converse Canvas Experiment
Converse Canvas Experiment We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
Ripple
Ripple Rory McIlroy grew up dreaming of playing at the top of the game. As a boy in Northern Ireland he emulated parts of Tiger's game and constantly pushed himself so that one day he could play on the same level. Now he has the chance to emulate Tiger again, by winning a career grand slam. (http://www.wk.com)
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NYC, Outdo you in 2015 with Nike+
NYC, Outdo you in 2015 with Nike+ In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personaliz ...
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NIKE ‘HOUSE OF MAMBA’
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’ The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
NIKE: MAKE EVERY YARD COUNT
NIKE: MAKE EVERY YARD COUNT In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count.  ...
All Blacks All Undefeated
adidas All Blacks All Undefeated We knew social would get stormed with conversation if they proved victorious, so we decided to plan for this seminal moment by tapping into the euphoria in real time. That's why we decided to do something the audience couldn't ignore: we changed the www.allblacks.com URL to wwwwwwwwwwwwww.allblacks.com - with each 'W' signifying an All Blacks win. (http:// ...
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adidas - Nitrocharge Your Game
adidas - Nitrocharge Your Game [case] The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that's exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments in the game, each tying back to the 5 boot features, players complete ...
Perfect Place - ASICS
Perfect Place - ASICS ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song  ...
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d rose jump store
[Cannes Lions 2014] d rose jump store The NBA all-star Derrick Rose was in London for just one day, and they had 2 hours of his time to turn him into an urban icon for Adidas. Our target audience was highly focused – kids on council estates whose lives and environment mirrored the violent Chicago neighbourhood Derrick Rose grew up in. A handful of these kids would be existing adidas basketball c ...
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adidas case film
adidas case film Adidas is positioning the campaign as the biggest global push in the company's history. Using the strapline "All in or Nothing" the campaign features some of the world's best footballers. (http://www.theguardian.com/)  
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I AM PLAYR Beta: Preview
I AM PLAYR Beta: Preview I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football ...
NIKE GRID ANALYSIS
NIKE GRID ANALYSIS: 15 DAYS. 48 POSTCODES. 12 500 MILES. LONDON IS YOUR GAMEBOARD In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run. Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choos ...
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Nike - República Popular do Corinthians
Nike - República Popular do Corinthians O trabalho “Nação Corinthiana”, com seus 30 milhões de torcedores, foi transformar o Corinthians numa nação de verdade, com certidão de nascimento, RG, passaporte, carta magna, carta de anistia, bandeira e até moeda própria. A faixa presidencial da República Popular do Corinthians empossou Lula, em 1º de setembro de 2010, data do centenário do clube, como  ...
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adidas Window Shopping
adidas Window Shopping - Cannes Lions 2013 Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Lab ...
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adidas: The Full Value of Mobile
adidas Case Study: The Full Value of Mobile Adidas worked to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. (https://www.youtube.com/)  
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NIKE+ FUELBAND - THE INSIDE STORY
NIKE+ FUELBAND - THE INSIDE STORY A simple message: monitor your physical activity — or lack thereof — and you’ll know exactly what to improve upon in order to become a healthier, happier you. The company recently debuted its latest entrant into the personal fitness field, the Nike+ FuelBand. It’s a sleek wristband that uses a tri-axis accelerometer to keep track of the steps you’re taking, ...
Adidas Rock The Pitch Case Study
Adidas Rock The Pitch Case Study As the official sponsor, supplier and licensee of Major League Soccer, adidas launched its U.S. soccer marketing initiative, MLS Represent with a cutting-edge music artist or band from rock, pop, hip-hop, Latin and punk genres to write and record an original song that represents each MLS team and its home city. Team anthems and chants have a longstanding his ...
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Puma Love Run Case Study
Puma Love Run Case Study Participants registered via the Puma Love Run website where they were directed to Puma and Foot Locker stores to pick up entry packs. Runners wore different colour t-shirts based on whether they were single or in a relationship. The tagline ‘Meet Someone Fit’ and a unique visual identity captured the essence of the creative idea and were applied consistently across chann ...
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Nike Catch The Flash
Nike Catch The Flash A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)