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NIKE ‘HOUSE OF MAMBA’

ADFEST2015 - NIKE ‘HOUSE OF MAMBA’

The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and motion tracking performance that powered the challenges and drills, all while delivering an authentic basketball court feel and gameplay. Additionally, the space was designed to house 3 live events. So all components worked simultaneously and seamlessly together in real time. (http://www.spikes.asia)