Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

adidas Window Shopping

adidas Window Shopping - Cannes Lions 2013

Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Label store-front in Nürnberg. The new storefront window is a fully functioning virtual store with life-size products. (http://www.tbwa.com/)

Tags: Industry: Fashion,Retail,Shoes,Sports
Company: Adidas
Agency: TBWA
Country: Finland
Prize: Cannes Lion Prize,Eurobest
Year: 2013
Language: English
Topics: Sales Marketing