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The small space ad that went viral and the catalogue that paid rent to stay at your place. (www.303lowe.com.au)

 

Tags: Industry: Furniture,Retail
Company: Ikea
Agency: 303Lowe Sydney,Lowe
Country: Australia
Prize: Caples Awards
Year: 2011
Creative Concept: disruptive innovator,Idea Virus
Type of content: Video case study
Language: English
Topics: Viral Marketing