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Radio recorded in the trunk

Radio recorded in the trunk

To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.

Tags: Industry: Automotive
Company: Renault S.A.
Agency: Lowe,Lowe Ginkgo Montevideo
Country: Uruguay
Year: 2009
Creative Concept: Inside a car
Type of content: Video case study
Language: English,Spanish
Level: Market level - Changing the place
Topics: Brand Marketing,Direct Marketing,Promotion
Max's favourites: Max's Favourites