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You Read, They Learn

You Read, They Learn

This case study outlines how Lowe Lintas and Hindustan Times launched a campaign to help tackle the problem of low levels of child literacy in India. They turned and edition of the second biggest selling English daily newspaper into a printed text book that people could cut out and give to a poor child who wouldn't otherwise have access to text books. In addition, for each copy sold a donation was made to help fund poor children to attend school.

Link: http://www.loweadventa.ru/worldwide/work/you-read-they-learn

Tags: Industry: Education
Company: Hindustan Times
Agency: Lowe,Lowe Lintas Mumbai
Country: India
Prize: Cannes Lion Prize
Year: 2012
Type of content: Video case study
Language: English
Topics: Social Marketing