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IBM Ads With A New Purpose in its latest

IBM & Ogilvy France Create Ads With A New Purpose in its latest

IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the word, we created outdoor advertising that could be useful to city dwellers. The all-purpose ads are not only beautiful, but they double as a bench, a shelter, and a ramp. Initially launched in London and Paris, IBM plans to take this idea to cities globally to continue the mission of inspiring citizens to think about simple ways to help make their city smarter. (http://ogilvyparis.fr/)