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Droga5 | Honeyshed Case Study

Droga5 | Honeyshed Case Study

The site seeks to engage 18- to 35-year-old consumers with entertaining video content that "celebrates the sell." No, it's not an e-commerce site, but it does aim to facilitate online shopping on behalf of multiple marketers by offering a curated hub of brand information and culture. (http://adage.com/)

 

Tags: Industry: Advertising,Retail,Television
Company: Honeyshed
Agency: Droga5
Country: United States
Year: 2007
Type of content: Video case study
Language: English
Topics: Retail Marketing