Droga5 | Honeyshed Case Study
The site seeks to engage 18- to 35-year-old consumers with entertaining video content that "celebrates the sell." No, it's not an e-commerce site, but it does aim to facilitate online shopping on behalf of multiple marketers by offering a curated hub of brand information and culture. (http://adage.com/)
Dark Knight - Viral Marketing Campaign
"Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled th ...
Cloverfield - Viral
Cloverfield is a 2008 American science fiction found footage monster film directed by Matt Reeves, produced by J. J. Abrams and Bryan Burk, and written by Drew Goddard. Before settling on an official title, the film was marketed as 1-18-08. The film follows six young New York City residents attending a going-away party on the night that a gigantic monster attacks the city.