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Digital Marketing Campaign with Lexus

Full Integrated Digital Marketing Campaign Case Study with Lexus

A campaign of short online movies featuring creative personalites driving Lexus around their neighbourhoods in the US, discussing their daily lives and commenting on the car. (http://www.miles-theagency.com/)

 

 

Tags: Industry: Advertising,Automotive
Company: Toshiba Corporation
Agency: Skinny
Country: United States
Year: 2012
Language: English
Topics: Brand Marketing