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Coca-Cola Happiness Flag

Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™

The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 200,000 fan-submitted images to recreate a unique design in 192 printed nylon fabric panels. (http://www.coca-colacompany.com/)

 

Tags: Industry: Advertising,Beverage
Company: Coca Cola
Agency: IGNITION INC
Country: Brazil
Prize: Cristal Awards
Year: 2014
Creative Concept: Collaboration,Inclusion,Mosaic
Language: English
Topics: Event Marketing