Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Garanti - The Last Person on Earth

Garanti - The Last Person on Earth - Case Video

In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on earth to use online banking. At the same time they received a call on their cellphone, interviewing them live on air about what they thought. (http://creativity-online.com/)

 

Tags: Industry: Advertising,Banking
Company: Garanti Bank
Agency: Rabarba
Country: Turkey
Year: 2011
Language: English
Topics: Direct Marketing