Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Peugeot: Air Bag Case

Peugeot: Air Bag Case

With the title: “Hit here hard and find out why the new Peugeot 408 offers much more safety”, the ad came with an enclosed mini airbag that would inflate with impact – as a reference to how this safety feature works. The magazine’s readers had a unique and surprising experience. Besides putting safety on the spotlight, new Peugeot 408’s main benefit, the ad was responsible for an increase of 16% in sales of the model during the time it ran. (https://www.facebook.com/)

 

Tags: Industry: Advertising,Automotive,Editorial
Company: PSA Peugeot Citroën
Agency: Loducca
Country: Brazil
Year: 2011
Language: English
Topics: Brand Marketing