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McDonalds "Pick N' Play"

McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad

McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McDonald’s prizes at nearby venues. (http://blog.ddbcanada.com/)

 

Tags: Industry: Advertising,Food,Videogame
Company: McDonald's
Agency: DDB
Country: Sweden
Year: 2011
Language: English
Topics: Street Marketing