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Fiat Street Evo App

Fiat Street Evo App

Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid an actual Punto Evo and hundreds of prizes within traffic signs. The first ones to come across gifts got to keep them. (https://www.youtube.com/)

 

Tags: Industry: Advertising,Automotive
Company: Fiat
Agency: Leo Burnett
Country: Spain
Prize: ADC*E
Year: 2011
Language: English
Topics: Brand Marketing