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BMW - Flash Projection.flv

BMW - Flash Projection.flv

The video shows the BMW experimenting 3D advertising machine. Aside from with  commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a new technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brightly flashed onto the screen near the end of a motorrad ad featuring Ruben Xaus, Superbike World Vice Chamption. When the viewers close their eyes and reopened, as requested, the BMW logo appears before fading away. The effect is exactly as the one when you look at the sun and then close your eyes, before reopening them and seeing a circular moving dot. (http://www.bmwblog.com/

Tags: Industry: Advertising,Automotive,Cinema
Company: BMW
Agency: Serviceplan Group
Country: Germany
Year: 2010
Language: English
Topics: Emotional Marketing