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Tata Sumo Gold

Case:Gold in Display Category- Tata Sumo Gold

The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use the GPS location of a user by throwing the most relevant geographical challenge first. The IVR integration allowed a user to take the challenge real time by using voice commands to control his driving experience on the web. (http://maxusglobal.in/)

 

Tags: Industry: Advertising,Automotive
Company: Tata Motors
Agency: Maxus Global
Country: India
Prize: Digital Awards
Year: 2014
Language: English
Topics: Brand Marketing