Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Paddy Power "Scum" hijack Ryder Cup

Paddy Power "Scum" hijack Ryder Cup (and get banned)

The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)

 

Tags: Industry: Advertising,Other
Company: Paddy Power
Country: United States
Year: 2010
Creative Concept: Change Size,Dimension
Type of content: Commercial
Language: English
Topics: Brand Marketing, Guerrilla Marketing