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eBay - Havas Worldwide Australia

eBay Cannes case study - Havas Worldwide Australia

Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pressies for their kids. They also created the ‘eBay Gift Engine’ app, which cleverly scans a person’s Facebook likes and uses that information to find unique gifts on eBay. (https://www.youtube.com/)