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DHL TROJAN MAILING

DHL TROJAN MAILING case film

The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In the end, with an overall production cost of only 5.350 € everyone remembered one thing: DHL IS FASTER. (http://www.eurobest.com/)

Tags: Industry: Advertising,Distribution
Company: DHL
Agency: Jung Von Matt
Country: Germany
Prize: AME Awards,Clio Awards
Year: 2014
Language: English
Topics: Street Marketing