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Cornetto Cupidity Case Study

Cornetto Cupidity Case Study

Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto shots four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts. The unifying theme of the works is love. (http://www.rsafilms.com/)

Tags: Industry: Advertising,Food
Company: Cornetto
Agency: Mofilm
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: cupidity,Emotion,Ice Cream,Story Telling
Language: English
Topics: Brand Marketing