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HONDA Project Drive-In

HONDA Project Drive-In

Project Drive-In was a national effort sponsored by Honda to save as many drive-ins as possible, which were threatened by the end of 35mm film distribution potentially shutting down hundreds of drive-in theaters because of the costly switch to digital projection. It raised community awareness across the nation, supplying nine drive-ins with digital projectors and giving people easy ways to get involved and ensure that this historic part of American cinema and car culture lives on. (http://www.rpa.com/)