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The Bobsled Song

The Bobsled Song

Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)

Tags: Industry: Advertising,Music,Tourism,Travel
Company: Jamaica Tourist Board
Agency: FCB,FCB New York
Country: United States
Year: 2014
Language: English
Topics: Brand Marketing