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Beck's Playable Poster

Beck's Playable Poster - On the Streets

To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)

Tags: Industry: Advertising,Beverage,Travel
Company: Anheuser-Busch InBev N.V.
Agency: Shine Limited
Country: New Zealand
Prize: Clio Awards
Year: 2014
Language: English
Topics: Brand Marketing