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Nomad Invisible Ramps

Nomad Invisible Ramps

LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the results for yourself.

 

 

Case  http://hello-lola.com/news/the-invisible-ramps-help-nomad-take-back-the-city/

Tags: Industry: Sports
Agency: LOLA Madrid
Country: Spain
Year: 2014
Creative Concept: Game,Invisible
Type of content: Video case study
Language: English
Level: Market level - Changing the place,Marketing mix level - Advertising
Topics: Brand Marketing