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MAGNUM Try Shoot Share

 

MAGNUM Try Shoot Share

Online networking sat at the heart of the spreadable substance system of Try-Shoot-Share. The organization fuelled conclusion pioneer informal exchange by welcoming the KFOFs to a restrictive sneak peak occasion in front of the official dispatch, where they found themselves able to devour a Magnum roused menu and join in a chocolate masterclass. The occasion participants were shot eating the item and their suppositions about the premium eating knowledge sneak-saw through Facebook, Instagram, Twitter and KFOF web journals.

 

 

Tags: Industry: Food
Company: Magnum
Agency: Mindshare
Country: Thailand
Prize: MAAT Award
Year: 2013
Type of content: Video case study
Language: English
Level: Positioning,Marketing mix Level - Social Media
Topics: Social Media Marketing