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Equal Equalculator

 

Equal Equalculator

With the help of Minsdshare Equal made an Mobile app for the health concious people of thailand. Since, they can't compete with the giants competitor they used celebribity endorsedment. Each time they appear on Televisions the no. of download increases. Which helps the comapny to gain a marketshare in the industry of Sweetners.

Tags: Industry: Food
Company: Equal
Agency: Mindshare
Country: Thailand
Prize: MAAT Award
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Social Marketing, Viral Marketing