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Philharmoniker Hamburg - Acousticons App

Philharmoniker Hamburg - Acousticons App

 To bring back the classical music back in to every day life and specially to address young audiance. They used digital media and created an app called Acousticons. With is app it is now possible all over the world to send text messages using musical compilments. In this app you can add emoticons with sound = acousticon.

Link: http://www.akryl.net/projects/acousticons/

Tags: Industry: Music
Company: Philharmoniker Hamburg
Agency: AKRYL
Country: Germany
Prize: ADC GERMANY AWARD
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Digital Marketing, Viral Marketing