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Cornetto Love Plane

Cornetto Love Plane

LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain.

All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets towed by the love plane was a marriage proposal, which was accepted there and then on the beach! (www.hello-lola.com)

 

Tags: Industry: Food
Company: Algida,Cornetto
Agency: LOLA Madrid
Country: Spain
Year: 2013
Creative Concept: Direct promotion,interaction
Type of content: Video case study
Language: English
Topics: Emotional Marketing, Social Media Marketing