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The EVOC Indestructible Billboard

The EVOC Indestructible Billboard

Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.

The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.

Link to full case: https://publicisworldwide.wordpress.com/2012/05/11/publicis-munichs-hard-hitting-billboard-for-e/