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Incredible sharpness - WMF

Incredible sharpness 

In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.

 

Tags: Industry: Consumer Goods
Company: WMF
Agency: McCann
Country: Germany
Year: 2013
Creative Concept: Alternative,Equipotentiality,Knife
Type of content: Video case study
Language: English
Topics: Brand Marketing, Promotion