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Hot Wheels Double Loop Dare

 

Hot Wheels Double Loop Dare

The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)

 

 

 

Tags: Industry: Automotive,Sports
Company: Hot Wheels
Agency: Mistress
Country: United States
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Brand Marketing, Direct Marketing