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American Express Serve League of Legends

American Express Serve League of Legends

League of Legends, the world's most played game--which has more than 32 million players logging over one billion hours of gameplay a month--is now the most watched eSport of all time, outpacing fan favorites like Halo, Starcraft, and Call of Duty. In fact, Championship League of Legends tournaments have become so massive that the U.S. government has officially recognized the top players as professional athletes.

Link: http://rokkan.com/work/amex-serve-league-of-legends/

Tags: Industry: Gaming
Company: American Express
Agency: Rokkan
Country: United States
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing