Tags: Industry: GamingCompany: American ExpressAgency: RokkanCountry: United StatesYear: 2013Type of content: Video case studyLanguage: EnglishTopics: Brand Marketing
League of Legends, the world's most played game--which has more than 32 million players logging over one billion hours of gameplay a month--is now the most watched eSport of all time, outpacing fan favorites like Halo, Starcraft, and Call of Duty. In fact, Championship League of Legends tournaments have become so massive that the U.S. government has officially recognized the top players as professional athletes.