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FUNTASTIC HAND DESIGN

FUNTASTIC HAND DESIGN 

The project for CIREC, a charity helping handicapped people integrate into society. It asked children to donate a symbolic Lego brick for a very special project. These bricks then became the Funtastic Hand, the first "playful prosthesis", which turns handicapped kids into the stars of the classroom. (http://www.epica-awards.com)

Tags: Industry: No Profit
Company: Cirec Foundation
Agency: Publicis Bogota
Country: Colombia
Prize: Cannes Lion Prize
Year: 2015
Language: English,Spanish
Topics: Emotional Marketing