Tags: Industry: No ProfitCompany: Cirec FoundationAgency: Publicis BogotaCountry: ColombiaPrize: Cannes Lion PrizeYear: 2015Language: English,SpanishTopics: Emotional Marketing
The project for CIREC, a charity helping handicapped people integrate into society. It asked children to donate a symbolic Lego brick for a very special project. These bricks then became the Funtastic Hand, the first "playful prosthesis", which turns handicapped kids into the stars of the classroom. (http://www.epica-awards.com)