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805 Million Names – Zlatan Ibrahimović

805 Million Names – Zlatan Ibrahimović

Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se)

Reference: http://www.wfp.org

Tags: Industry: No Profit
Company: United Nations
Agency: Forsman Bodenfors
Country: Sweden
Prize: Cannes Lion Prize
Year: 2014
Language: English
Topics: Emotional Marketing