Tags: Industry: No ProfitCompany: United NationsAgency: Forsman BodenforsCountry: SwedenPrize: Cannes Lion PrizeYear: 2014Language: EnglishTopics: Emotional Marketing
Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se)
Reference: http://www.wfp.org