Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Small World Machines

 

Small World Machines

The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)

 

 

Tags: Industry: Beverage
Company: Coca Cola
Agency: Leo Burnett
Country: Australia
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing, Social Marketing