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Small World Machines

 

Small World Machines

The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)

 

 

Tags: Industry: Beverage
Company: Coca Cola
Agency: Leo Burnett
Country: Australia
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing, Social Marketing